EXCEPTIONALLY RARE HIRES ROOTBEER DIE-CUT CARDBOARD SIGN.

EXCEPTIONALLY RARE HIRES ROOTBEER DIE-CUT CARDBOARD SIGN. Fabulous image of the Hires “Ugly Kid” at the stick of an early motor car, carrying a cargo of Hires rootbeer packaged preparations. Bottom of the sign is captioned “Say! You “Au-To” Drink Hires Rootbeer”. Sign is marked “Copyrighted 1900 by the Charles E. Hires Co.” and lithographed by the H. A. Thomas & Wylie Litho. Co. N.Y. This sign appears to have a cardboard easel-back and was likely used as a counter-top store display. It is the only copy known to exist. SIZE: Image: 19-1/2″ w x 29-1/2″ h. CONDITION: Overall in very good condition with some areas of restoration, notably the “Kid’s” raised hand and shoe; across the bottom portion where it appears there have been some creasing or reattachment with in-painting; the white and some black lettering has been repainted; light surface scuffs to the boy’s head and belt with a few cardboard chips to the top of his head. All said, simply a fabulous investment grade sign that displays extremely well. 1-11182 (10,000-20,000)

Auction: Advertising, Toy & Doll - Fall 2011

Please Note: All prices include the hammer price plus the buyer’s premium, which is paid by the buyer as part of the purchase price. The prices noted here after the auction are considered unofficial and do not become official until after the 46th day.

Image	Lot	Price	Description
	1482	$0.00	EXCEPTIONALLY RARE HIRES ROOTBEER DIE-CUT CARDBOARD SIGN. Fabulous image of the Hires “Ugly Kid” at the stick of an early motor car, carrying a cargo of Hires rootbeer packaged preparations. Bottom of the sign is captioned “Say! You “Au-To” Drink Hires Rootbeer”. Sign is marked “Copyrighted 1900 by the Charles E. Hires Co.” and lithographed by the H. A. Thomas & Wylie Litho. Co. N.Y. This sign appears to have a cardboard easel-back and was likely used as a counter-top store display. It is the only copy known to exist. SIZE: Image: 19-1/2″ w x 29-1/2″ h. CONDITION: Overall in very good condition with some areas of restoration, notably the “Kid’s” raised hand and shoe; across the bottom portion where it appears there have been some creasing or reattachment with in-painting; the white and some black lettering has been repainted; light surface scuffs to the boy’s head and belt with a few cardboard chips to the top of his head. All said, simply a fabulous investment grade sign that displays extremely well. 1-11182 (10,000-20,000) Auction: Advertising, Toy & Doll - Fall 2011 Please Note: All prices include the hammer price plus the buyer’s premium, which is paid by the buyer as part of the purchase price. The prices noted here after the auction are considered unofficial and do not become official until after the 46th day.

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