CAMPBELL’S SOUPS TIN SIGN.

CAMPBELL’S SOUPS TIN SIGN. The Holy Grail of all advertising signs, rarely seen and seldom ever appearing on the auction block. When Campbell’s introduced this sign to their selected retail accounts, it created such a public controversy by using an image of the American Flag for commercial self-promotion that most of the signs were quickly withdrawn and destroyed. Simply a fabulous pop-art graphic example of early advertising Americana that would be tremendously enhanced with a bit of restoration. Lithographed by the Standard Adv. Co., Coshocton, Ohio. SIZE: 39-1/4″ wide x 27-1/4″ high. CONDITION: Overall fair to good. Perimeter edges exhibit bending, nail holes, scuffs and scratches. Field of sign shows multiple nail holes and two 1/2″ diameter holes, cause unknown. Bottom left corner of the “flag” and the word “Just” show some corrosion with a build up of some tar-like substance. 1-7991 (10,000-20,000)

Auction: Advertising, Toy & Doll - Fall 2007

Please Note: All prices include the hammer price plus the buyer’s premium, which is paid by the buyer as part of the purchase price. The prices noted here after the auction are considered unofficial and do not become official until after the 46th day.

Image	Lot	Price	Description
	296	$18,400.00	CAMPBELL’S SOUPS TIN SIGN. The Holy Grail of all advertising signs, rarely seen and seldom ever appearing on the auction block. When Campbell’s introduced this sign to their selected retail accounts, it created such a public controversy by using an image of the American Flag for commercial self-promotion that most of the signs were quickly withdrawn and destroyed. Simply a fabulous pop-art graphic example of early advertising Americana that would be tremendously enhanced with a bit of restoration. Lithographed by the Standard Adv. Co., Coshocton, Ohio. SIZE: 39-1/4″ wide x 27-1/4″ high. CONDITION: Overall fair to good. Perimeter edges exhibit bending, nail holes, scuffs and scratches. Field of sign shows multiple nail holes and two 1/2″ diameter holes, cause unknown. Bottom left corner of the “flag” and the word “Just” show some corrosion with a build up of some tar-like substance. 1-7991 (10,000-20,000) Auction: Advertising, Toy & Doll - Fall 2007 Please Note: All prices include the hammer price plus the buyer’s premium, which is paid by the buyer as part of the purchase price. The prices noted here after the auction are considered unofficial and do not become official until after the 46th day.

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